Master in Fashion & Luxury Business
Master in Fashion & Luxury Business
The fashion and luxury industry has played an important role in society for centuries. Focusing on business management skills and consumer attitudes toward luxury products with an emphasis on design and creativity, this program prepares students for the projection of a brand. With elements such as advertisement strategy, communication skills and innovative, entrepreneurial thinking, students are given an in-depth insight into how to effectively manage and position a unique brand.
The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student’s qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.
Program contentYear 1TERM 1
- Luxury Business Management
- International Luxury Brand Management
- Fashion & Luxury Marketing
- Luxury Finance Management & HR Management
- Seminar: Sustainable Fashion & Luxury
TERM 2
- Luxury Industry
- Luxury & Fashion
- Luxury & Accessories
- Digital Marketing Strategies
- Seminar: Humanities
TERM 3
- Advertising & Communication
- Leadership
- Innovation in Materials & Technology
- Design Innovation
- Seminar: Communication Skills
Seuraavat toteutukset
Tutkinto / todistus
Credits: 60 ECTS
Degree Awarded
- A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Learning Outcomes
In addition to industry-specific modules, the program focuses on development strategies and management styles specifically geared toward creating leaders in the industry who can also apply the same skills to the wider commercial market. During this program, students will:
- Investigate the impact of fashion and luxury on sustainability.
- Learn about the brand value from the points of view of the fashion designer and artist.
- Gage the importance of the quality of the product and all the strategies surrounding it.
- Study the major processes within marketing through case studies and class discussion.
Kustannukset
Tution fee per term: € 4,600
Several scholarship options are available. Please check the institute website for more information.
Ota yhteyttä
EU Business School
Established in 1973, EU Business School (EU) is an international, professionally accredited, high-ranking business school with campuses in Barcelona, Geneva, Munich and digital. We offer foundation, bachelor’s, master’s, MBA, DBA and further education programs which focus on business administration, communication,...
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